Ryan O'Donovan and Colby Barr started Verve Coffee Roasters in Santa Cruz, California, in the fall of 2007 with a staff of four. The goal was to source, roast, and serve the world's best with a style as unique as the coffees on the menu. Thirteen years later, the drive behind this culture is stronger than ever, as Verve Coffee Roasters continues to offer trendsetting coffees and service. Beyond delicious coffee in every cup, Verve Coffee Roasters.